Photography and branding for the vintage furniture boutique
I worked with Homestead comprehensively, building a visual language across photography and design to communicate its story for its showroom, Airbnb, and online presence. Homestead elevated vintage furniture through rigorous curation, selecting designer-specific pieces spanning clean mid-century modern lines to organic, undulating shapes straight from postmodernism.
I took this idea of elevation in the context of repurposed furniture to create a clean, minimalist visual identity that communicates Homestead’s values: refined, natural, and approachable. To achieve these values visually, I balanced playful visual merchandising with moments—styling inventory in a way that customers might in their own homes. Their Airbnb was a perfect opportunity to marry their product with directional styling.
For Homestead’s online product listings, I chose bright, uniform lighting to highlight the unique qualities of each piece, keeping the refined, natural aspects of the story in mind.
Tying together their visual language, I redesigned their logo to better reflect their aesthetic. What was once “Homestead” encircling Washington state’s outline, I changed into a constructivist icon that used a square and circle. I thought that these minimal shapes would connote Homestead’s product offerings — building blocks of the home. The logo was implemented across online and printed collateral, including in the postcard pictured here.
Role
Photography
Art Direction
Interior Styling
Team
Owner: Michele Disbrow
Dates
08/19 -
09/19